Turn Your Social Media Into Your Customer Support Extension

Don’t ever think that anything that your competitors are doing on social media is unattainable.

It’s now the high time for you to be active on social media. There are a number of social media platforms that can take your marketing endeavours way much higher. Furthermore, these same social media platforms can allow you to move from just talking at people, to facilitating genuine conversation and encouraging the start of a conversation with your prospective buyers and sellers.

Social media will not only help you build trust among your clients, but will also aid in flourishing your business to a significant extent.

Find below some of our tips for turning your social media into an extension of your customer service and support function.

Facebook

Facebook has the ultimate set-up for customer service.

Word of mouth is always known as the finest marketing strategy and as the largest social networking site, Facebook has every property to help you get just what you are looking for.

From being able to set up an incredibly professional page, which includes your contact details and branding space.

Here are our strategies for how you can promote your business through Facebook, and use it to extend your customer service.

  • The more you say about your neighbourhood, the greater is the chance for you to have more prospects in business. Always try to adopt several innovative techniques to promote your location. Apart from getting you more leads, it will also act as a great endeavour to make the residents’ living much better.
  • Don’t forget to use images and videos whenever you update anything about the location. Furthermore, create content on your site and then link people back to it from social media. There is more branding and customisation available on your own website!
  • Encourage people to direct message you. You can put a call to action on your Page to encourage messages, and you can even create ads to get people to message you as a first port of call!
  • Take a tone of voice and variance in topics that attracts both your prospective customers but also your current customers. Current customers allow you to

Twitter

Twitter used to be seen as the champion of all channels for customer service. However, with less usage in countries like Australia and the USA compared to other channels, and an increase in business functionality on Facebook, it has had less priority for small business and in particular real estate agents.

Twitter gives a limit of 140 characters, it can still be perfectly used to brace up your bonding with the potential buyers. All it takes is the start of a conversation for a social media platform to provide ROI – it’s your job as real estate agent to keep that conversation alive.

Check these nifty strategies for using Twitter for customer service:

  • While moving properties, one of the most common concerns that seem to bother people is the stress. Nevertheless, you can easily help them with the same by posting links to relevant articles stating exclusive ways for a hassle-free move.
  • Tweeting about the local news is always a smart endeavour and this is how you can promote your area the best. Always be strict about propping up the news as soon as it smacks the platform. Think about things like power outages, events like street parties and other things.
  • Use hashtags to search for conversations that you can chime in on…make sure that you are adding value #nospam.

 

No doubt, stepping up your Facebook and Twitter game for customer service will bring you much better results.

Have anything else that you think would add to the list? Let us know in the comments below!

Real Estate Promotion during the Festive Season

During the festive season, it’s supposedly an unspoken rule that businesses will tone things down/turn them off, bar some ultra-generic, glazed over, waste of time Christmas and New Years post on their social media accounts.

I argue that during this time when people are enjoying their much deserved resting and relaxing time, people still want to discover, shop and kill the time on social media. For those selling residential properties or managing a rent roll, your posts will likely be enjoyed considering people will have a bit more time to read it (depending on the industry being worked, of course).

There are lot’s of articles and studies that have been done that suggest that social media has a high influence on purchases over the christmas period. As an example, check out this infographic by SecurePay and this study from Castleford.

I believe though that over this christmas and new years period – whilst many people do have plans with family, friends and loved ones – time is made for purchasing. This purchasing time is not just for online purchases or christmas gifts. For those who are genuinely interested in purchasing or selling, the old rules are changing.

In an article in realestate.com.au, Carla Danaher writes “The Christmas and New Year period is traditionally a time when real estate activity – like the rest of us – slows down and takes a break, but the old rules are changing.”

“Vendors can correct their expectations leading up to Christmas, so I wouldn’t take my eyes off the real estate market, as you may see some really good opportunities,” Rob Elsom, director of Hocking Stuart, was quoted explaining in the article.

I know that many agents who are likely to be reading this know that times are a changin’, and will likely to be still keeping some work wheels turning. Why not make sure that your social media is still pulsing too? Whilst people may not pick up the phone on christmas day, they may well be sifting through Facebook whilst digesting a ham 4x the size of their stomach.

In short, as an agent who is looking to make the most of their social media over this christmas and new years season, I suggest doing the following:

  • Keep the houses rolling. Any properties you are looking to sell or rentals needing a loving tenant will likely get attention.
  • Show how your community celebrates. Show off your insider knowledge of how your targeted communities celebrate christmas and new years, it shows that you know the suburbs you sell in!
  • Do a Christmas and New Years Post, but make them interesting! A GIF, a Boomerang, a live video? Give the people something that is not so blatantly generic it literally puts them to sleep after a big lunch or the midnight fireworks launching.
  • Keep it busy. Don’t be afraid to keep your activity levels up over this time. You are selling a product which people want to see.

If you are looking for a tool that can make sure your social media marketing is active whilst your enjoying some family time too, then sign up to HouseQ today.

Good luck!

What are the advantages of integrating social media marketing over solely using traditional marketing?

The advantages for agents integrating social media marketing over solely using traditional marketing efforts are endless, however I’ve summed up below the main advantages below.

#1: Your Prospects Use Social Media

There are over 15,000,000 monthly active users on social media in Australia. As a result, when prospects are searching for their next/first property you are bound to see them on social media. This provides a unique opportunity to reach your audience on a platform that they are actively engaged in. However whilst there is 15,000,000 monthly active users on Facebook, this is not the be all and end all. Instagram has surpassed the 5 million monthly active users in Australia, and Linkedin has 3.4 million. Each of these channels has it’s own mechanism in peoples lives, which means you can segment where you promote certain messages to tailor to platform expectations.

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#2: You Can Play an Active Role in the Research Phase

Incorporating a digital marketing strategy opens you up to communicating with an audience before, during and after there interactions with your brand elsewhere. If a prospective buyer drives past a house they are interested in and notice the for sale sign, or they see an ad in the paper, then allowing them to naturally flow their research habits to your digital assets (website, social media etc) increases attention on your offering.

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#3: It’s targeted

Digital marketing allows for a much more targeted approach to communication. From Google Adwords, Facebook Advertising, posting on Twitter, Linkedin, Instagram, even your listings on domain.com.au, realestate.com.au or other portals, there is a relative ease in segmenting where your listings and brand is being promoted. Facebook thus far, offers the most intuitive and powerful targeting platform, with abilities to target by location, age, interests, social network, job title and more.

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#4: Tell the Full Story

With the richer media experience that is offered across platforms like Instagram and Facebook (e.g. ability to post 360 videos, 360 photos, Facebook Live and more), you are able to tell a more substantial story about a property, or your brand. By being able to tell a richer story, it makes it easier for people to feel comfortable coming to an open inspection, or making an enquiry.

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selling real estate with social media

Selling Real Estate with Social Media: 3 Reasons Why it Works

Selling real estate with social media is a great opportunity for real estate professionals. When you’re in real estate, you’ll use just about any tool you can in order to get more homes in front of more customers and more people showing interest in purchasing or renting a property. Yet, many real estate professionals have been slow to implement social media strategies in their businesses.

For those who are in the group of real estate professionals that are hesitant about social media’s ability to help you perform your job better, these 3 reasons why social media platforms are useful for real estate agents should put some if not all of your concerns to bed.

#1 You can reach a lot of people

When I say a lot, I mean a lot. For just $10 boosting your post on social media, you can reach over 10,000 new people, depending on your location and targeting settings. This is quite an affordable messaging channel.

This reason is often re-butted with “well all my listings are on domain.com.au and realestate.com.au so I’m pretty sure that people are seeing my listings”. This is true. 100%. People are seeing your listings. However, in order to do this people needed to decide to open up realestate.com.au or domain.com.au on their phone or computer and browse the listings, of which some of your properties may have come up. The problem is that people don’t look through EVERY property. They use search filters to refine the properties they are looking at to match what they think they are after – but that doesn’t mean a listing you have isn’t exactly what they are looking for.

The benefit of social media platforms is that you can PUSH these messages across to your audience. They are on social media looking for something to inspire, distract or entertain them, and your property showing up in their newsfeed may do exactly that.

#2 People use social media for due diligence

You may have a fantastic network of customers, partners and more that have been very good in terms of new business for you. However there are always those people within that network who won’t blindly follow a referral, or people who haven’t been referred to you, who will check out your website and social media to assess your ability to sell their home.

Seeing that you are using social media to promote properties (and seeing engagement on these posts), can show these prospective clients that you know what you are doing in the digital arena.

Plus, continuously posting on social media allows for subtle extensions of your network through brand awareness, and increasing the people who can say that they have ‘heard of you’, and perhaps more likely to act on a referral given by your network.

Finally, presenting not just your properties but your brand professionally will help your audience understand who you are and how you carry yourself/your brand in the real world.

#3 You can play the long game

Social media requires consistent, high quality and interesting content for your users. As a result, you are allowing people to take their time to make a decision. Unlike many other businesses which can offer sales prices, real estate agents are in the services game which is where it can be a bit trickier to pull such a marketing manoeuvre (and most likely to leave you looking cheap and untrustworthy). Your prospective clientele may take 6 – 24 months to make a decision to sell their property, so social media is the perfect communication form to get your brand on the shopping list for a future sale.

Wanting to know how you can make the most of social media for your real estate business? Check out this article we wrote, giving you our top tips for social media!

Selling Property: There is someone who wants to buy one of your listed properties…they just can’t find it.

Selling property? We just wanted to let you know that there is someone who is interested in purchasing one of the properties that you currently have listed…they just can’t find it.

Did you know that almost all of your potential buyers and sellers are using social media? Some once a week, some once a month, some once an hour! It’s a reason why so many people who are selling property are harnessing the power of social media.

The problem is that even though you may be using social media for selling property (or may you aren’t yet!), unless you are posting at the right times to reach your audience, you are at risk of NO ONE seeing your posts. That means no one sees your brand kicking goals for your clients, and interested buyers aren’t seeing the properties you are selling. It’s a lose, lose.

Not only this, but if you are not posting very much, you are at risk of only reaching a few people – and this may not be enough to get the best results for your clients.

Finally, your future clients are probably looking at your social media to assess how innovative you are as an agency or to see how quickly you might sell their house. If you aren’t posting much and not showing off how much interest people truly have in your brand and the properties you list, you are at risk of becoming irrelevant! Now that’s something that nobody wants.

You’ve probably seen some information about our product HouseQ around the place. After a very successful launch we are seeing great results with our users. We think that this is because of some of our products key features, which are helping our users unlock the potential of social media for their business. These features include:

  • Ability to post onto Facebook, Twitter, Instagram and Linkedin: all at the same time!
  • Ability to add your properties straight from your CRM.
  • Ability to automate your social media with our Queue; meaning that your social media will always be updating with your properties!

So if you want to join the many others who are making the most of the opportunity social media holds for real estate agents, then register now for free!

Virtual Reality for Real Estate Agents

Virtual Reality for Real Estate Agents, is set to emerge as a powerful tool in selling property developments off-the-plan. Buying selling homes involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place. Without a doubt, video marketing is one of the best ways to appeal to the emotional, subjective factors in buying and selling a home, and 360 video has taken this to the next level. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as it reels them in.

“VIRTUAL REALITY IS A REALLY POWERFUL TOOL AND WHEN APPLIED TO THE REAL ESTATE INDUSTRY GIVES CONSUMERS GREATER CONFIDENCE TO PART WITH THEIR HARD EARNED DOLLAR AND PURCHASE OFF-THE-PLAN” – StartVR


Example of 360 video

360 Video and Virtual Reality, has rapidly become one of the most popular ways for realtors to market their properties. The ability of video to help sell homes is also increasingly well understood by homeowners. Consequently there is a strong preference by sellers to use realtors who offer 360 video as part of their marketing. According to 360VirtualReality, the stats are truly compelling as to why you would opt in for 360 video and VR as part of your marketing process for property:

  • 60% of prospective buyers find virtual reality video tours to be very useful.
  • Just under half of prospective buyers like to view a virtual 360 video tour of the property in order to make an informed purchasing decision.
  • Real estate listings with video receive 500% more inquiries than those which do not include video.
  • 80 % of homeowners would be more likely to list with a realtor who uses 360 degrees , virtual reality video to market their home.

THESE DEVICES ARE MUCH MORE THAN THE SUM OF THEIR PARTS FOR THE END USER. THEY ARE MINI TIME MACHINES AND MEMORY MAKERS. THEY ARE PORTAL DEVICES THAT CAN TAKE YOU ANYWHERE, REAL OR IMAGINED. WE ARE JUST SCRATCHING THE SURFACE THIS TECH’S POTENTIAL. – StartVR

If the statistics above are to try and boring to convince you that VR and 360 video are something you should absolutely be considering, then check out these 3 reasons why it should be on the cards.

Why Virtual Reality for Real Estate Agents may emerge in the future?

#1 A picture tells 1,000 words. A video has 30 frames per second. That’s a long story.

Video is by far the next step in telling the story of a homes’ charm. It’s quite difficult to convey space and depth by just using regular pictures, and it’s difficult to get a feel for how the house flows in regards to design without actually walking through the house; this is no longer an issue with 360 video.

#2 Remove some burden from the homeowners

Trying to sell a house means ensuring that it is constantly kept in a state of near-perfection; you don’t always get a warning for when someone wants to come and check out the property, and there’s often not enough time to do a quick clean-up. Plus this can get expensive for regular cleans, constantly kicking homeowners out of the house and hiring furniture if it has been hired for sale. VR and 360 video alleviates some of this pressure because the images used for both are only taken once, when the house is looking its best. Eventually someone will want to take a walk through the house, however it’s drastically reduced quantity from the open houses required without 360 video.

#3 Ease of presenting homes to interstate and overseas investors/buyers

Let’s say you’re a real estate agent across multiple countries or states. For example, you are selling property in Australia but you have Chinese investors who cannot come down easily and view properties. VR and 360 video assist with giving these investors the best opportunity to assess the house and it’s viability for their portfolio or as a new place to live, without the expensive trip over to view a house that may or may not by viable.

 

360 video is becoming more ubiquitous and more widely-supported. YouTube and Facebook support 360 video and they are viewable on mobile and tablet devices. These channels are also fantastic for embedding into other sites like Realestate.com.au, your website and also for advertising in these social networks. Plus, the cost of 360 video cameras is falling, making them more business-friendly.

As for virtual reality for real estate agents, it’s still not particularly cost-effective. One VR scan of a house can start at $300 but it can rise to almost $1000. At this time, VR is something that only makes sense for high-end, expensive (and expansive) homes with high-dollar buyers. However, as technology changes and becomes more affordable, there is little doubt that both 360 video and Virtual Reality for real estate agents will find their way into the world of real estate marketing.